McDonald's Wireless Internet pitch produced for DDB Sydney. Our first idea was to use French fries as the wireless symbol. After a little research, we found that idea had been done to death. So we didn't submit it. We used Mac and PC keyboard commands instead to tell a quick story without unnecessary photography. In the end, you guessed it, they went with French fries as the wireless symbol — on our very same background. Live and learn.
Creative Director/Copywriter: Adam Reynolds
Designer: Marta Harding