When the new Minnesota Twins baseball field was named Target Field, a few of us Twins fans/Target employees (at the time) couldn't let a great opportunity pass us up. Instead, we rallied a team together to created a book of 100 ideas to promote the Target brand at Target Field. This was not an assignment. It was a work of passion. One that caught the eye of Target's former CMO Michael Francis. With his support, we turned our ideas into a published book which was presented to the Twins organizations — immediately scoring some points with our hometown heroes.